The t-shirt you stop thinking about.
Chosen for the way it feels, wears, and holds up to ordinary life. No excess. No noise. Just the piece you reach for first, again and again.
- fibre
- 100% Supima ELS
- weight
- 220 GSM
- knit
- Interlock
- finish
- Mercerised, bio-washed
- cut
- Tall box
- made in
- India
- fibre
- 100% Supima ELS
- weight
- 220 GSM
- knit
- Interlock
- finish
- Mercerised, bio-washed
- cut
- Tall box
- made in
- India
Catalog
Five shades with a point of view.
Night-Sky for depth. Mulberry for restrained richness. Slow Brown for warmth. Silver-Moon for quiet light. Not-White for a softer kind of clarity.
The reference tee
Sold out in every size. Leave your email and we'll write the day it's back - nothing else.
The fibre
Why Supima cotton
Most cotton T-shirts start out fine. Then the fabric loses its softness, the collar loses structure, and the garment begins to feel less considered with every wash. We wanted something different: cotton that feels exceptional from the first wear and stays worth reaching for. Supima® is an extra-long-staple cotton grown in California. It is the top 1% cotton globally. Its longer fibres create a smoother, softer yarn with the strength to better resist pilling and retain its refined feel over time.
It is not softness for softness’ sake. It is the foundation for a T-shirt that feels intentional, one that falls better, wears better, and still belongs in an outfit you have thought about.
Because simple should never feel accidental.
Laser-levelled fields, San Joaquin Valley
Picked at 38mm staple length
Two-ply, combed and compact-spun
220 GSM interlock, knitted slow
Five colours, one standardWhat's actually in it
Every number, stated.
If a claim can't be measured, it isn't on this page. Anything marked provisional is waiting on the mill's certificate.
- Fibre
- 100% Supima ELS
- Cotton origin
- California, USA
- Fabric weight
- 220 GSM
- Knit
- Interlock
- Yarn count
- Ne 40/1
- Finish
- Mercerised + bio-washed
- Dye
- Colour-locked
- Shrinkage
- Under 2%
- Stability
- Pre-shrunk
- Fit
- Tall box cut
- Cut and sewn
- India
- Collar
- 1x1 rib, taped
The Fabric Forward Journal
View all-
Why Supima Cotton? Discover Why It's the World'...
Supima cotton is a premium fabric known for its exceptional quality, grown exclusively in the United States on just about 500 select farms. Its secret lies in its extra-long staple...
Why Supima Cotton? Discover Why It's the World'...
Supima cotton is a premium fabric known for its exceptional quality, grown exclusively in the United States on just about 500 select farms. Its secret lies in its extra-long staple...
-
Fabric-First Fashion: Why the Future of Clothin...
Discover why fabric-first fashion is revolutionizing the clothing industry. This blog from The Born Minimal explores how prioritizing premium fabrics like Supima cotton ensures sustainability, longevity, and unmatched comfort. Learn...
Fabric-First Fashion: Why the Future of Clothin...
Discover why fabric-first fashion is revolutionizing the clothing industry. This blog from The Born Minimal explores how prioritizing premium fabrics like Supima cotton ensures sustainability, longevity, and unmatched comfort. Learn...
-
The World's Best Quality Cottons: Understanding...
This comprehensive blog explores the world's top-quality cotton varieties, emphasizing how exceptional clothing begins with superior fabric. It highlights Supima cotton as the pinnacle of quality, representing less than 1%...
The World's Best Quality Cottons: Understanding...
This comprehensive blog explores the world's top-quality cotton varieties, emphasizing how exceptional clothing begins with superior fabric. It highlights Supima cotton as the pinnacle of quality, representing less than 1%...
how it's made
Five decisions. One higher standard
material
The fibre
Supima ELS cotton. Grown in California.
spinning
The yarn
Two-ply, combed and compact-spun.
construction
The fabric
220 GSM interlock, knitted for weight.
dye
The colour
Reactive dye, bonded into the fibre.
finish
The treatment
Mercerised, then bio-washed.
