Privacy Policy

Privacy Policy

Introduction

This Privacy Policy ("Policy" or "Privacy Policy") outlines how Diverseaisle LLP ("Diverseaisle," also referred to as "we," "us," or "**our"") collects, uses, discloses, and protects personal information of its users ("users," "you," or "**your"") through its website https://www.bornminimal.com (the "Platform"). This Policy applies to all products and services provided by Diverseaisle LLP, including but not limited to those under its brand Born Minimal.

This Privacy Policy is published in compliance with the Information Technology Act, 2000 and its applicable rules, including the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011, and the Digital Personal Data Protection Act, 2023 (DPDPA).

By accessing or using the Platform and its services ("Services"), you agree to the terms of this Privacy Policy. If you do not agree, please do not use the Platform or provide us with your information.

Legal Basis

This Privacy Policy should be read in conjunction with the Terms of Use available on the Platform and is intended to comply with:

  • Digital Personal Data Protection Act, 2023;
  • The Information Technology Act, 2000 and related rules;
  • The Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011;
  • The Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021.

These legal frameworks establish the minimum standards for the collection, handling, storage, and protection of personal data, and this Policy aligns with those standards to ensure that your data is processed fairly, transparently, and lawfully.

Consent

By using our Platform, submitting personal information, or interacting with our Services, you are providing your express consent to the collection, use, storage, processing, sharing, and disclosure of your personal data in accordance with this Privacy Policy. If you access our Services on behalf of another individual or entity, you represent that you have the authority to consent on their behalf.

Your continued use of the Platform following any updates to this Privacy Policy constitutes acceptance of those changes. We recommend reviewing this Policy periodically.

Information We Collect

We collect the following categories of information:

  1. Information You Provide:
  • Full name
  • Email address
  • Mobile number
  • Shipping and billing addresses
  • Date of birth and gender
  • Payment information (credit/debit card details or UPI information, collected and processed securely by authorized third-party payment gateways)
  • Any preferences or communications shared with us directly through forms, surveys, or customer service interactions
  1. Automatically Collected Information:
  • Currently, the Platform does not automatically collect browsing behavior or use cookies. However, technical logs (e.g., device type, access times) may be stored by hosting services for security and performance purposes. This may evolve in the future with the implementation of cookie-based tracking.
  1. Third-Party Tools:
  • We use services such as Razorpay or other gateways for payment, Mailchimp or similar platforms for email marketing, and analytics tools for basic traffic insights. Each of these providers follows their own privacy practices.

We do not knowingly collect or store sensitive personal information such as health data, biometric identifiers, or religious/political views.

How We Use Your Information

Your personal information is used for the following purposes:

  • Order Processing & Fulfillment: Managing and delivering orders, generating invoices, processing returns, and sending transactional updates.
  • Customer Support: Resolving queries, assisting with returns or delivery issues, and responding to feedback.
  • Marketing & Promotions: Sending promotional communications, newsletters, updates, and product recommendations based on your preferences and interaction history.
  • Personalized Product Suggestions: Recommending items based on past orders or product views.
  • Legal Compliance: Meeting obligations under applicable law including tax, accounting, and regulatory audits.
  • Security & Fraud Prevention: Verifying identity, investigating suspicious activity, and preventing fraud or abuse.

We do not conduct behavioral profiling or automated decision-making based on personal data at this time.

Sharing of Personal Information

We only share your information in the following cases:

  1. With Service Providers: Trusted vendors who assist us in providing Services, including payment processors, email/SMS delivery providers, hosting services, and marketing tools. These partners are bound by confidentiality agreements and required to use data solely for service-related functions.
  2. With Government Authorities: When legally obligated, we may disclose information to regulators or law enforcement.
  3. Business Transfers: In the event of a merger, acquisition, or sale of business assets, customer data may be transferred to the new entity, with safeguards in place.
  4. With Your Consent: Any other data sharing will only occur if you have given clear and informed consent.

We do not sell, lease, or trade user data for commercial purposes.

Data Retention

We retain your personal information for 1 year from the date of last activity or account interaction. After this period, unless required by legal or regulatory obligations, the data is securely deleted from our active systems.

If you request deletion or termination of your account, we will remove your personal data within a reasonable time, except where retention is legally required (e.g., accounting records).

Note: Certain metadata or anonymized data (non-personally identifiable) may be retained for business analytics.

Security Measures

We take your data security seriously. Measures implemented include:

  • Secure SSL encryption for website data transmissions
  • Cloud infrastructure secured via industry-leading providers
  • Access control and role-based permissions
  • Frequent monitoring for unauthorized access
  • Strong password protocols

Despite these safeguards, internet-based data transmission carries inherent risks. Users are advised to practice standard cybersecurity hygiene (e.g., use strong passwords, log out from public devices).

Cookies

At present, the Platform does not use cookies or tracking pixels. In the event cookies are implemented in the future, users will be informed via a cookie banner and given the option to opt in or manage preferences via browser settings.

Your Rights & Choices

You are entitled to the following rights with respect to your personal information:

  • Right to Access: Know what personal data we hold about you
  • Right to Rectify: Request corrections to inaccurate or outdated information
  • Right to Withdraw Consent: Stop receiving marketing communications at any time
  • Right to Delete: Request deletion of your data via email to info@bornminimal.com
  • Right to Opt-Out: Choose not to provide certain information, though this may limit the Services available

Currently, there is no in-platform feature for account or data deletion. We are actively working to implement user account controls in future updates.

Grievance Redressal

For concerns, complaints, or data-related requests, contact our designated grievance officer:

Name: Utsab Dasgupta
Email: utsab@bornminimal.com
Office Hours: Monday to Friday, 10:00 AM to 5:00 PM IST

We aim to respond to all queries within 7 business days.

Governing Law

This Privacy Policy is governed by the laws of India. Any disputes arising under this Policy shall be subject to the exclusive jurisdiction of the courts of Mumbai, Maharashtra, India.

Contact Us

For general questions, support, or data inquiries:

Email: info@bornminimal.com
Website: www.bornminimal.com

Thank you for choosing Born Minimal, a brand owned and operated by Diverseaisle LLP.